EMMONS - SARAH COVENTRY
Emmons, founded by Charles
Stuart, was the forerunner of Sarah Coventry and the mark for both companies was first used in 1949. Stuart also
started Sarah Coventry.
Emmons jewelry was sold
only at home parties. In the later 1950's Emmons also began carrying Sarah Coventry jewelry, but booking the parties under the Emmons
name. Jewelry marked Emmons is not easy to find, but is of good quality.
The home party plan for Sarah
Coventry jewelry was discontinued in the fall of 1984 and all inventory, equipment & facilities were sold.
Emmons mark of Emmons Jewelers, Inc. Newark, NY was first used March, 1949.
Sarah Coventry, Inc. of Newark, NY first used their mark May, 1949
This makes the early
Sarah Coventry jewelry quite collectible and Emmons jewelry quite rare.